Edition 02 · 2026
The complete manual for designing and shipping websites that earn their keep.
From the first enquiry to the hand-off email.
Most design advice stops at the pretty screenshot. The part that decides whether you get paid properly — reading a brief, structuring a page before you open Figma, pricing the work, writing the contract, handing it over so the client stays — is scattered across a hundred articles written to rank on Google. This is that part, in order, in one place.
Not a reference you dip into. The sequence a real project actually runs in, from the enquiry that lands on a Tuesday to the follow-up a month after launch.
Rates, proposals, scope, contracts, the awkward email. The mechanics most designers pick up by accident, five years later than they should have.
Eighty-odd of them. Where something took three attempts, you get three attempts, because the recovery is the part worth learning.
Contract, proposal, invoice, onboarding checklist, hand-off pack. Editable text, not screenshots, ready for the next project.
Chapters
Each part ends with something you can ship — a brief, a flow, a page, a price, a live site. Drag the row to read them all.
Who the book is for, and the method the rest of it runs on.
The skills worth your year, and a file that stops fighting you.
From the enquiry on a Tuesday to research you finish in a day.
Decisions before screens: flows, grey boxes, and a locked structure.
Direction, copy, colour, type and grids, in the order they are decided.
What a page is for, and which three moments are allowed to move.
Three briefs carried all the way through, mistakes left in.
Finding the work, pricing it, and handing it over so they return.
Drag ↔ 8 parts
Last added
Edition 02 added seven chapters and two full case studies. Buy once and every edition after this one lands in your inbox, free.
Real pages, not mockups
Drag ↔ ten spreads from the book
One price
Launch price — 40% off$49$29
One-time · USD
Get the ebookDelivered as a download link by email once payment settles. It is a digital file, so read the refund terms before you buy.
Got questions?
A PDF you download and keep, readable on a laptop, tablet or phone. No app, no login, no platform that can disappear.
Yes. It starts at the beginning and assumes no prior client work. The later chapters go deep enough that they will still be useful two years in.
The craft chapters will be familiar. The business ones — qualifying, pricing, raising rates, hand-off — are where most experienced designers tell me they lose money.
Figma’s free tier covers everything shown. The no-code chapters name tools but the method is not tied to any of them.
Yes, every future edition, free. You buy the book once.
Yes — the free sample is linked at the top of this page, no email required.
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New chapters, teardowns and prompts go out on Instagram first. Come and see what is being built.
