Edition 02 · 2026
The complete manual for designing and shipping websites that earn their keep.
From the first enquiry to the hand-off email.
Most design advice stops at the pretty screenshot. The part that decides whether you get paid properly: reading a brief, structuring a page before you open Figma, pricing the work, writing the contract, handing it over so the client stays. It is scattered across a hundred articles written to rank on Google. This is that part, in order, in one place.
Not a reference you dip into. The sequence a real project actually runs in, from the enquiry that lands on a Tuesday to the follow-up a month after launch.
Rates, proposals, scope, contracts, the awkward email. The mechanics most designers pick up by accident, five years later than they should have.
Eighty-odd of them. Where something took three attempts, you get three attempts, because the recovery is the part worth learning.
Contract, proposal, invoice, onboarding checklist, hand-off pack. Editable text, not screenshots, ready for the next project.
Chapters
Each part ends with something you can ship — a brief, a flow, a page, a price, a live site. Drag the row to read them all.
Who the book is for, and the method the rest of it runs on.
The skills worth your year, and a file that stops fighting you.
From the enquiry on a Tuesday to research you finish in a day.
Decisions before screens: flows, grey boxes, and a locked structure.
Direction, copy, colour, type and grids, in the order they are decided.
What a page is for, and which three moments are allowed to move.
Three briefs carried all the way through, mistakes left in.
Finding the work, pricing it, and handing it over so they return.
Drag ↔ 8 parts
What readers say
Six people who read Edition 01 before anyone else did, and told me what to fix.
One of the most in-depth and up-to-date resources I have come across. Thorough, easy to follow, and it breaks things down clearly — it covers everything around the craft, not just the craft.
The files alone are worth it. The proposal template did most of the work, and for the first time I sent a number without flinching.
Changed my technical approach entirely, especially the chapters on layout systems and hand-off. I stopped opening Figma on day one and it has saved me a week per project.
Most valuable lessons in one place. I stopped guessing at pricing after the second chapter, and the scope-creep clauses have already paid for the book twice.
Finally something that covers the business side without being fluff. Practical from page one, and the hand-off pack is now our team standard.
I would recommend it to any designer about to go independent. It answers the questions you do not know to ask yet, which is exactly what you need at that point.
What’s inside
Not a table of contents. The twelve pieces of the job the book takes apart, each one with the part people get wrong.
Where the work actually comes from, and how to build trust before the first call.
Contract, proposal and invoice templates you can send the same day.
Clear, professional first contact — so the project starts on the right footing.
A repeatable process that makes discovery fast instead of daunting.
Turn attention into action — structure, tone and the words that carry weight.
The theory and the technique behind layouts that hold up at every width.
Scale, rhythm and spacing settings that make type feel deliberate.
How to choose, build and apply a palette that survives real interfaces.
A strategic way to generate art direction instead of waiting for inspiration.
Start to finish with no guesswork and no wasted weeks.
Run the whole build yourself — and keep the margin that used to go elsewhere.
Close the project properly — the part that turns one client into three.
Real pages, not mockups
Drag ↔ ten spreads from the book
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A download link by email once payment settles.
95 pages now, and every edition after this one.
Plus the pricing ladder and scope clauses.
Updates like software
Buy once. Every new edition is yours, free.
Last added
Edition 02 added seven chapters and two full case studies. Buy once and every edition after this one lands in your inbox, free.
Got questions?
A PDF you download and keep, readable on a laptop, tablet or phone. No app, no login, no platform that can disappear.
Yes. It starts at the beginning and assumes no prior client work. The later chapters go deep enough that they will still be useful two years in.
The craft chapters will be familiar. The business ones — qualifying, pricing, raising rates, hand-off — are where most experienced designers tell me they lose money.
Figma’s free tier covers everything shown. The no-code chapters name tools but the method is not tied to any of them.
Yes, every future edition, free. You buy the book once.
Yes — the free sample is linked at the top of this page, no email required.
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New chapters, teardowns and prompts go out on Instagram first. Come and see what is being built.
