Thinking Gods
Geekster, an emerging player in the edtech sector, aimed to revolutionize the way students approach job hunting and career advancement. As a leading product designer/Senior UI-UX designer at Geekster, I spearheaded a project to enhance user retention and attract a larger user base to the platform.
Client:
Geekster
My Role:
Product Designer
Year:
2024
Service Provided:
Product design, Design thinking
Background & Challenges
Operating in a competitive edtech landscape, Geekster catered to recent graduates and career-focused individuals. Despite offering valuable resources, the platform struggled with low user retention, weak conversion rates, and inefficient online classroom navigation.
Research & Strategy
To address these challenges, I analyzed user behavior using Clarity heat maps and conducted competitor research to identify industry best practices. Although we had a clear understanding of our audience, we developed diverse user personas to ensure inclusivity.
Design Approach
I led the creation of a design system focused on consistency and clarity. Embracing minimalism, I simplified the user journey and created wireframes and prototypes to communicate ideas and secure stakeholder buy-in.
Implementation & Testing
Using Figma, I redesigned key interfaces to highlight essential features and reduce friction. We adopted a clean, intuitive layout for better navigation. Rigorous prototyping and user testing ensured functionality and continuous refinement based on feedback.
Results
Lead generation increased by 5x
Conversion rates improved by 200%
Online classroom experience became more user-friendly and engaging
